{"id":1163,"date":"2022-09-16T14:00:07","date_gmt":"2022-09-16T11:00:07","guid":{"rendered":"https:\/\/seowork.mx\/blog\/?p=1163"},"modified":"2022-09-16T15:40:44","modified_gmt":"2022-09-16T12:40:44","slug":"la-importancia-de-las-subcategorias-en-el-seo-del-ecommerce","status":"publish","type":"post","link":"https:\/\/seowork.mx\/blog\/la-importancia-de-las-subcategorias-en-el-seo-del-ecommerce\/","title":{"rendered":"La importancia de las subcategor\u00edas en el SEO del eCommerce"},"content":{"rendered":"

Las subcategor\u00edas son de gran importancia para formar una estructura de calidad en el sitio y la anidaci\u00f3n de sus documentos. Las razones por las que son importantes son: la intenci\u00f3n de b\u00fasqueda del usuario y la comprensi\u00f3n por parte del motor de b\u00fasqueda de que buscamos transmitir al usuario la informaci\u00f3n que desea; independientemente de la naturaleza de la intenci\u00f3n, ya sea comercial o informativa.<\/p>\n

\u00bfA qu\u00e9 nos referimos? Tomemos el ejemplo de la categor\u00eda de autom\u00f3viles de uno de los mayores minoristas en l\u00ednea de Brasil. En la versi\u00f3n de escritorio de esta p\u00e1gina de categor\u00eda vemos un men\u00fa de navegaci\u00f3n en la barra lateral que nos permite llegar a niveles m\u00e1s profundos de anidamiento.<\/p>\n

\"automotivo-nesting\"<\/span><\/a><\/p>\n

Esto recuerda a la estructura SILO, en donde la categor\u00eda act\u00faa como p\u00e1gina central y conduce al usuario a documentos m\u00e1s especializados que se clasifican para consultas de menor frecuencia.<\/p>\n

\"subcategories\"<\/span><\/a><\/p>\n

En nuestro producto, al segmentar un proyecto, adem\u00e1s de la divisi\u00f3n b\u00e1sica en categor\u00edas-hubs, hacemos un corte m\u00e1s profundo de las categor\u00edas para encontrar puntos de crecimiento dentro de cada una.<\/p>\n

\"subcategories-bubble-chart\"<\/span><\/a><\/p>\n

Del gr\u00e1fico de burbujas anterior podemos concluir que las subcategor\u00edas del segmento de automoci\u00f3n con la menor demanda ocupan un lugar mucho m\u00e1s alto que las subcategor\u00edas del mismo segmento con mayor demanda. Un simple vistazo a este dashboard permitir\u00e1 al especialista ver el punto de crecimiento y centrar su atenci\u00f3n en la optimizaci\u00f3n de determinadas subcategor\u00edas.<\/p>\n

Por supuesto, esto no es lo \u00fanico que se puede aprender de una anal\u00edtica competente de las subcategor\u00edas. Nuestros analistas, bas\u00e1ndose en una segmentaci\u00f3n detallada del proyecto, proporcionan un an\u00e1lisis de subcategor\u00edas de los competidores, de la estacionalidad y resuelven muchos problemas bas\u00e1ndose en el enfoque de SEO basado en datos.<\/p>\n","protected":false},"excerpt":{"rendered":"

Las subcategor\u00edas son de gran importancia para formar una estructura de calidad en el sitio y la anidaci\u00f3n de sus documentos. Las razones por las que son importantes son: la intenci\u00f3n de b\u00fasqueda del usuario y la comprensi\u00f3n por parte del motor de b\u00fasqueda de que buscamos transmitir al usuario la informaci\u00f3n que desea; independientemente […]<\/p>\n","protected":false},"author":4,"featured_media":1167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"yoast_head":"La importancia de las subcategor\u00edas en el SEO del eCommerce - SEOWORK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seowork.mx\/blog\/la-importancia-de-las-subcategorias-en-el-seo-del-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La importancia de las subcategor\u00edas en el SEO del eCommerce - SEOWORK\" \/>\n<meta property=\"og:description\" content=\"Las subcategor\u00edas son de gran importancia para formar una estructura de calidad en el sitio y la anidaci\u00f3n de sus documentos. 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